Build a Custom App for Your Small Business
Breathe easier in your day to day operations, with a web or mobile app that organizes your processes and data, or interfaces with customers.
Have an industry you know well, and an idea for a SaaS needed in that industry? You bring the ideas and the funding, and I've got everything else to help you build a micro startup.
As a small business owner myself, I understand the need to be cost-conscious. I help you refine your offering to its minimum viable product, factoring in your priorities and long-term vision. I envision the most efficient solution that has plenty of room to grow and iterate. Finally, I provide all services related to building and maintaining your software.
I'm a full stack web developer. I personally develop your app from start to finish using a software solution that's most appropriate for your goals. That might be something off the shelf, completely custom, or somewhere in between. Since I don't outsource development, development is extremely efficient.
On marketing sites, "content is king". For web apps, often, "data is king". For instance, a calorie counting web app needs a database of common foods and their nutrition information. My remote data team can build this database for you. They can also provide research to help you with customer interactions and content for your marketing and outreach. The work is quick, efficient, and transparent, and saves you valuable time.
I'm a resource for any part of your offering: UX, the marketing site, social media, logo, etc. I'll either connect you with the right person to help, or get what you need done myself.
When it comes to design, I'm fully flexible -- you can provide ideas or resources yourself, or I'll help you get them. My goal is to meet you where you are, and provide what you need.
I both build and support apps on an ongoing basis. I really enjoy getting to know you and your business, and working with you one-on-one over years.
Hi! It's good to "meet" you here! Except wait, I haven't exactly met you yet - so after reading about me, please introduce yourself!
Here's a bit about me: I'm a former mathie from UNC (MS) and William & Mary (BS). In 2009, I found my passion in web development and entrepreneurship. I absolutely love braining on new businesses and making them come to life.
My own little online lovechild is a self-coaching app called Critter. I also draw and Trashercise. My husband, Andy, is also a web developer and entrepreneur, and sometimes joins in on projects. We have two young daughters and enjoy games, good food, and creating things of all kinds. We live and work in our beloved Durham, North Carolina (go Bulls!). The other half of my heart hangs out in the mountains of East Tennessee (love my Johnson City + Watauga Lake!), where I grew up and we now like to play.
Over the last 12 years or so, I have worked with a number of programmers. Time and again I found myself at a crossroads; Me not fully understanding the programmer, and the programmer, in turn, not able to grasp my vision. I have failed to reach my goals on more than one occasion. Then I met Katie.
Katie has the ability to understand my vision and communicate in an easy to understand manner how she intends to help me achieve my goals. I truly believe she is a rare find. Not just capable and customer-friendly, but a tremendous collaborative partner as well.
I have referred Katie to several associates who have also had favorable outcomes and I will continue to confidently point people in her direction.
Jason AstJust Dog People
Katie is my first and only choice for a web developer. She gets front end, back end and even more she delivers on the SOUL of a project.
Katie is one of the most talented full-stack developers I have ever worked with. She is always top of mind for any SaaS project I am developing.
Andy BealCEO of Reputation Refinery, Trackur, and (formerly) Journalate
Katie is so energetic - it makes me more excited and helps me have a more positive day. Katie communicates so well - she listens to your vision and needs then puts her very best into her work. Katie is always available and willing to discuss your project.
I would highly recommend Katie/Yellow Rubber Ball to anyone I know. Her work is amazing - her work ethic is amazing and so is her personality.
Danielle MartinVolunteer Behavioral Health Care / Finding My Recovery
My favorite thing about Katie is that she is reliable. For all the years I've had websites and worked with webmasters and developers this is the #1 most important quality to me. As a person who is not super techy, to know I can trust Katie to figure things out that hurt my brain and always help me make sound decisions feels amazing.
Liz DiAltoWild Soul Movement
1-919-357-6307 (please text first)